Diversification Through Innovation
“Markets change,” said Harley Langdale, Jr. “You can’t sit on one thing.” Since 1894 The Langdale Company and its affiliates have remained at the forefront of their diverse industries by anticipating fluctuating demand for their products and services. This resulting diversification has extended and integrated the Company horizontally and vertically in forestry and the forest products market as well as in non-forest products sectors. Each of the more than 20 largely autonomous affiliates comprising The Langdale Company – like those that came before and surely more to follow – represent innovation.
From naval stores to lumber to engineered wood products and diversification into businesses beyond forest products – automotive dealerships, golf course and residential development, hospitality and banking – this evolution stems from a simple idea: create new markets. And Langdale’s diversification in turn helps diversify the economies of the communities in which it operates.